A smaller international tour operator hired GTM for a more complex array of duties that includes 36 stories per year (with SEO and social media support), blog management (uploading/formatting stories on their site), managing their Facebook and Twitter accounts, and consulting on branding and marketing strategies. We also provide Public Relations and Sustainability Consulting services.
We also add our own original photos to GTM stories from time to time, as their photo library is limited.
Content results included a 490% increase in page views per post, a 789% increase in monthly unique visitors (MUV) to the blog, and 9 of their 10 most-read blog posts (which average over 1500 PVs). Social Media management results included a 229% increase in Twitter followers, 181% increase in organic Facebook followers, 135% in FB post reach, and 74% increase in FB engagement.
“The Green Travel Media team’s professionalism and expertise has been a huge asset for our rapidly growing tour company. I like that they offer a turnkey service, providing content/SEO/social media/influencer marketing strategy, blog management, branding consulting, managing our Facebook and Twitter accounts, and submitting regular reports. Other than a monthly strategy meeting, they really take the ball and run with it.
As an expert in ecotourism and responsible travel, Bret Love understands the essence of our brand identity and provides ongoing sustainability consulting. When one of our former suppliers drew negative feedback, he quickly responded as a PR spokesperson and suggested a more sustainable option, with whom we now partner. In short, Green Travel Media has become a valuable part of the Discover Corps team.”