International Expeditions

Rebranding during its 35th year as a leading eco-tour operator, this co-founder of The International Ecotourism Society wanted to establish deeper ties with its loyal customer base, expand its website’s audience to bring in new clients, and use innovative approaches to content and social media marketing to build brand awareness.

Green Travel Media was hired for a year-long, multi-platform project that includes 75 stories about their myriad tour destinations (all written by bloggers who have traveled to those destinations), white-hat SEO practices, coordinated social media support, and consultation on everything from brand identity and logo to website design and social media marketing.

Thanks to content strategies developed through ongoing consultations with their marketing department, our first 14 stories for brought in over 4,400 social media shares, increased page views by 107% (averaging over 1,000 page views each), and increased unique visitors to their site by 120%.

Services Provided: Content Marketing, SEO, Social Media Marketing, Branding Consulting, Sponsored Posts

Client Feedback

“Since partnering with Green Travel Media, has seen a 107% increase in page views on our blog posts and a 120% increase of people entering our website via blog content from search engines and social media. These numbers emphasize just how important the partnership aspect of this relationship is to IE, rather than a pure content-creation contract. GTM posts are rapidly becoming the most trafficked pages on our website, generating over 10,000 page views so far [after posting 10 stories].”

Emily Harley, Marketing & Media Relations at International Expeditions