Rhinos Without Borders

GTM’s first pro bono charity campaign was a fundraiser for Rhinos Without Borders, an initiative launched by National Geographic Explorers-In-Residence Dereck and Beverly Joubert to save endangered Rhinos by translocating 100 of them from South Africa to Botswana to protect them from the tragic rise in poaching.

Working as Project Managers in partnership with TravelersBuildingChange.org, we enlisted over 120 travel bloggers from all around the world to join our #JustOneRhino campaign. We educated these bloggers on the core issues involved in poaching and rhino conservation, and gave them the information they needed to create blog posts and social media support.

We attracted 22 sponsors to donate more than $30,000 worth of travel prizes to offer donors, including five Platinum sponsors who contributed prizes valued at over $5000 each. In the end, the campaign drew more than 250 individual donors, raising nearly $15,000 for rhino conservation.

Services Provided: Content Strategy, Social Media Strategy, Sponsorship Coordination

Client Feedback

“A massive thank you to your whole team for your incredible effort for Rhinos Without Borders. I have been keeping track of your incredible campaign and the money you raised is going to make a great difference to the cause, thank you!!!  The exposure you have created along the way for the initiative has also been extremely valuable in raising awareness of the plight of rhinos and our project of hope. You have been a pleasure to work with, and I hope we can work with each other again in the near future.”

Verity Sutherland, Aassistant to Dereck & Beverly Joubert at Great Plains Conservation