Business of Blogging Survey: How Brands and Bloggers Collaborate
Working on both sides of the divide between PR/Marketing and professional blogging, it has been shocking to realize how much miscommunication exists around the budding Business of Blogging. PR/Marketing reps often decry the lack of professionalism and poor ROI of their partnerships with bloggers. They share tales of demanding, diva-like behavior, rookie mistakes, and an overall […]