Blog: Blog

Business of Blogging Survey: How Brands and Bloggers Collaborate

Working on both sides of the divide between PR/Marketing and professional blogging, it has been shocking to realize how much miscommunication exists around the budding¬†Business of Blogging. PR/Marketing reps often decry the lack of professionalism and poor ROI of their partnerships with bloggers. They share tales of demanding, diva-like behavior, rookie mistakes, and an overall […]

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